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About Us
An extraordinary service approach with a seamless customer experience.
There’s a World Where the Joy of Travel Never Ends
Founded in 2003, Atılım Otomotiv A.Ş. developed the HOMER Auto Service brand through intensive R&D work conducted in a 2,500 m² laboratory and service area.
The brand provides 360-degree process management from a single center across Turkey to meet every need of all vehicle makes and models, including electric cars, for services like damage repair, mechanical repairs, paintless dent repair, tire storage, towing, and on-the-road repairs. As the visionary founder and leader in the sector with over 30 years of experience, HOMER Auto Service is the only service brand in Turkey that offers certified services to all customers nationwide, ensuring standardized pricing, original spare parts when needed, and a guarantee of quality workmanship.
As the industry’s visionary founder, HOMER has taken a step into the digital world to realize the vision of “Creating a World Where the Joy of Travel Never Ends” and to easily meet the needs of individual vehicle owners. It launched its application, named HOMER Smart Auto Service, embracing the slogan “Homer takes care of it.” With its vision for the next 20 years, strategic planning, gained experiences, ongoing R&D efforts, strong digital infrastructure, and customer-focused service approach, the brand is entering its third decade as Turkey’s smart service network.
Our Distinctive Missions
- To create an innovative brand product and work culture
- To provide the fastest and most reliable service using the latest technology
Our Positioning Missions
- A brand structure that is financially and structurally strong
- Leading industry changes with a forward-thinking approach
- Developing experienced and versatile human resources to bring unique products and services to the industry
Our Behavior Missions
- Developing genuine communication attitudes toward our customers
- Solving problems with constructive approaches and preparing solutions proactively before issues arise
Our Management Team
HOMER Smart Auto Service is a strong team, led by management with over 35 years of experience in software and automotive repair, along with employees who are highly experienced in their respective fields.
Haluk Yeşilbayraktar
General Manager
Yasemin Uygun
Deputy General Manager of Operations and Corporate Relations
Serdar Giden
Director of Tire Business Development and Mobile Operations
Levent Kütük
Director of Tire Storage and Management Services
Grup Şirketleri
Atılım Otomotiv A.Ş.
Founded in 2004, HLD was established to provide original spare parts at reasonable prices for the repairs and maintenance of vehicles coming to HOMER Auto Service. However, it has made a significant breakthrough by introducing a parts supply application for insurance companies in Turkey. HLD Automotive is working on a special software developed by LEMMA and is in constant communication with many suppliers. Thanks to its unique infrastructure, which has no equivalent in Turkey, all processes are carried out entirely automatically and in a chain-like manner on the system, transparently, under the supervision and approval of the customer and the institution.
HLD Otomotiv Sanayi ve Tic. Ltd. Şti.
Founded in 2004, HLD was established to provide original spare parts at reasonable prices for the repairs and maintenance of vehicles coming to HOMER Auto Service. However, it has made a significant breakthrough by introducing a parts supply application for insurance companies in Turkey. HLD Automotive is working on a special software developed by LEMMA and is in constant communication with many suppliers. Thanks to its unique infrastructure, which has no equivalent in Turkey, all processes are carried out entirely automatically and in a chain-like manner on the system, transparently, under the supervision and approval of the customer and the institution.
Detailed InformationLEMMA Yazılım ve Tic. Ltd. Şti.
Founded in 2003, LEMMA Software was established with over 15 years of experience and knowledge acquired by its founder, Haluk Yeşilbayraktar, during his career as a computer programmer, system analyst, and deputy general manager responsible for claims, collections, and information technology in the insurance sector. The company aims to provide assessment of damages and costs in Turkey.
LEMMA Software initially began its work in a workshop for R&D purposes, transferring its observations and findings into the software it developed. In 2007, it was accepted into GOSB Technopark, where it continues its R&D projects. Today, due to its insurance sector origins, LEMMA Software prepares customized, easily manageable software built on fully parametric infrastructures by integrating the sector's needs, expectations, and solutions with its deep knowledge base.
HOMER Smart Auto Services draws all its digital technology and software strength from its sister company, LEMMA Software. The brand, along with its experienced sister company HLD Automotive—known as the first and most experienced in providing original spare parts in Turkey—offers all information and facilities related to automobiles in one place. In parallel with all these systems and network infrastructure, HOMER Smart Auto Services also provides Smart Tire Management and Storage services.
Detailed Information